Evaluation: Healthy Families Play Outside

Healthy Families Play Outside is a project of the Lincoln Children’s Zoo supporting a city-wide campaign encouraging families to become physically active and play outside. This will include an advertising campaign and year-long treasure hunt supported by the Zoo and its partners.

The goals of the Healthy Families Play Outside project are to:

1. educate families about the importance of outdoor physical exercise and the benefits inherent in this kind of activity;
2. introduce Lincoln’s parks and outside spaces to low-income and immigrant families;
3. provide an incentive for families to get outside and play in Lincoln’s parks and outside spaces; and
4. focus media attention on the need for active, physical, outdoor play and the resources available in Lincoln.

The Nebraska Center for Research on Children, Youth, Families and Schools will direct the overall evaluation of this project.

For additional information on this investigation please contact:

Dr. Gwen Nugent