LEAF Initiative
Overview
LEAF Initiative – Learning Environments for All to Flourish – is a University of Nebraska–Lincoln initiative that takes a community-based approach, merging research, design, engagement and education to transform spaces in early childhood programs across Nebraska.
The Challenge
Creating an engaging brand that reflected the positive benefits of green space and nature-rich environments for Nebraska children.
Services Provided
- Branding
- Graphic Design
- Photography
- Strategic Communication
- Web Design & Development
- Video Production
Branding
The identity is the visual representation of the LEAF Initiative. The leaf icon symbolizes the program’s mission to ensure every child in Nebraska has access to healthy outdoor and indoor environments. The colors reflect the transformative power of nature – the shift from the green of spring to the red of fall.
Graphic Design
Various materials have been created for the LEAF Initiative, including recruitment flyers and display banners.
Web design & Development
Video Production
A recruitment video was produced that gives an overview of what the project entails as well as testimonials from parents and teachers to the positive outcomes from the LEAF Initiative.