Social Media Strategy<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_image src=”https:\/\/cyfs.unl.edu\/media\/wp-content\/uploads\/2021\/12\/HGK-ID-Animated-2.gif” title_text=”HGK-ID-Animated 2″ force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Statistics” _builder_version=”4.16″ background_color=”#001226″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#001226 80%|rgba(0,18,38,0.61) 80%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#001226″ background_color_gradient_start_position=”80%” background_color_gradient_end=”rgba(0,18,38,0.61)” background_color_gradient_end_position=”80%” background_enable_image=”off” background_size=”contain” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”150px||150px||false|false” custom_padding_tablet=”100px|80px|100px|80px|false|false” custom_padding_phone=”50px|40px|50px|40px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1500px” custom_css_main_element=”align-items:center;||display:flex;||flex-wrap:wrap;” custom_width_px=”710px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 2;” custom_css_main_element_phone=”order: 2;”][et_pb_text module_class=”media-hr-ctr” _builder_version=”4.16″ _module_preset=”default” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”56px” background_color=”RGBA(0,0,0,0)” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
Branding<\/h1>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” max_width=”85%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||50px||false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Huskers Keep Growing was designed to create positive, inclusive and hopeful messaging for UNL students. Authenticity and peer-to-peer influence were key components for the campaign. Branding utilized bright and engaging colors alongside handwritten typography to create an approachable and friendly feel.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” animation_style=”fade” animation_duration=”1300ms” animation_delay=”400ms” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 1;” custom_css_main_element_phone=”order: 1;”][et_pb_image src=”https:\/\/cyfs.unl.edu\/media\/wp-content\/uploads\/2021\/12\/HKG-logo-rev.png” title_text=”HKG-logo-rev” align=”center” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/cyfs.unl.edu\/media\/wp-content\/uploads\/2021\/12\/HKG-insta-square-mockups.jpg” parallax=”on” custom_padding=”300px||300px||false|false” custom_padding_tablet=”” custom_padding_phone=”100px||100px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”About CYFS” module_class=”about-cyfs” _builder_version=”4.16″ background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” background_position=”center_right” custom_margin=”50px||50px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”1500px” custom_width_px=”710px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order:2;”][et_pb_video_slider show_thumbnails=”off” _builder_version=”4.16″ _module_preset=”default” width=”83%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_video_slider_item src=”https:\/\/vimeo.com\/621874791″ _builder_version=”4.14.5″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/579996891″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/586861435″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/601131498″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/599669324″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/589538033″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/vimeo.com\/592799840″ _builder_version=”4.9.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order:1;”][et_pb_text module_class=”media-hr-ctr” _builder_version=”4.16″ _module_preset=”default” header_text_align=”left” header_font_size=”56px” background_color=”RGBA(0,0,0,0)” custom_margin=”||||false|false” animation_style=”slide” animation_direction=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
Video production<\/h1>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”||1px||false|false” global_colors_info=”{}”]<\/p>\n
Student stories were integral to the campaign. UNL students were interviewed about their personal experiences and challenges and spoke directly to their peers about how taking care of their emotional well-being made a difference in their lives.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Statistics” _builder_version=”4.16″ background_color=”#001226″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#001226 70%|rgba(0,18,38,0.61) 70%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#001226″ background_color_gradient_start_position=”70%” background_color_gradient_end=”rgba(0,18,38,0.61)” background_color_gradient_end_position=”70%” background_enable_image=”off” background_size=”contain” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”0px||20px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1500px” custom_margin=”80px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” custom_css_main_element=”display:flex;||flex-wrap:wrap;” custom_width_px=”710px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” custom_css_main_element=”order: 2;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/cyfs.unl.edu\/media\/wp-content\/uploads\/2021\/12\/HKG-web-desktop.png” title_text=”HKG-web-desktop” url=”https:\/\/resilience.unl.edu\/huskers-keep-growing” url_new_window=”on” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” custom_margin=”-70px||80px||false|false” animation_style=”slide” animation_direction=”right” animation_duration=”1300ms” animation_delay=”550ms” hover_transition_duration=”600ms” scroll_horizontal_motion=”0|30|60|100|4|0|-4″ scroll_fade=”0|30|60|100|0|100|0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”100px||||false|false” custom_padding_tablet=”||150px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”order: 1;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”media-hr-ctr” _builder_version=”4.16″ _module_preset=”default” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”56px” background_color=”RGBA(0,0,0,0)” custom_margin=”||||false|false” animation_direction=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
Web design & Development<\/h1>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/resilience.unl.edu\/huskers-keep-growing” url_new_window=”on” button_text=”View Website” button_alignment=”left” module_class=”media-btn” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_font=”|700||on|||||” button_use_icon=”off” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(0,0,0,0)” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Services” _builder_version=”4.16″ custom_margin=”150px||150px||false|false” custom_margin_tablet=”50px||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”90px|100px|130px|100px|false|false” custom_padding_tablet=”” custom_padding_phone=”30px|40px|30px|40px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” width=”90%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1500px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}”][et_pb_text module_class=”media-hr-ctr” _builder_version=”4.16″ _module_preset=”default” header_text_align=”left” header_font_size=”56px” background_color=”RGBA(0,0,0,0)” custom_margin=”|||0px|false|false” animation_direction=”left” global_colors_info=”{}”]<\/p>\n
Graphic Design\u00a0<\/h1>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||50px|0px|false|false” global_colors_info=”{}”]<\/p>\n
Various collateral pieces were developed to spread awareness of the campaign across campus. Stickers featuring positive messaging were distributed to students to foster a sense of community. Static clings were also put up in various buildings where students congregated across campus.<\/p>\n
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Social Media<\/h1>\n
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Campus partners were encouraged to use the social media toolkit to amplify the campaign messages online. The toolkit included a social media playbook, content calendar, social media assets and suggested copy to use on social platforms. The hashtag #HuskersKeepGrowing helped create an online conversation around the campaign.<\/p>\n
[\/et_pb_text][et_pb_social_media_follow module_class=”social-icon-bigger” _builder_version=”4.16″ _module_preset=”default” text_orientation=”left” custom_margin=”|||0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/UNLResilience” _builder_version=”4.16″ _module_preset=”default” background_color=”#d00000″ background_enable_color=”on” custom_margin=”|20px|||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/unlresilience\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#ea2c59″ background_enable_color=”on” custom_margin=”|20px|||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_button button_url=”https:\/\/docs.google.com\/spreadsheets\/d\/1LDK29ADSc2oeGfhR4Y5vEUOsggCE1vaM\/edit#gid=255611823″ url_new_window=”on” button_text=”View toolkit” button_alignment=”left” module_class=”media-btn” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_font=”|700||on|||||” button_use_icon=”off” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(0,0,0,0)” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_nextend_smart_slider_3 slider=”10″ _builder_version=”4.9.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_nextend_smart_slider_3][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Huskers Keep GrowingOverviewHuskers Keep Growing is a campus-wide positive message campaign promoted by UNL\u2019s Big Red Resilience and Well-Being program on its website, social media channels and around campus buildings. The Challenge Developing a name and identity for a social media campaign to promote hope, resilience, connectedness and belonging among the UNL student body. The campaign needed to focus on building a strong sense of community on campus, while sharing positive, empowering and targeted messages to college students through peer-to-peer video storytelling and engaging graphics. Services Provided Branding Video Production Graphic Design Social Media Strategy BrandingHuskers Keep Growing was designed to create positive, inclusive and hopeful messaging for UNL students. Authenticity and peer-to-peer influence were key components for the campaign. Branding utilized bright and engaging colors alongside handwritten typography to create an approachable and friendly feel.Video productionStudent stories were integral to the campaign. UNL students were interviewed about their personal experiences and challenges and spoke directly to their peers about how taking care of their emotional well-being made a difference in their lives.Web design & DevelopmentGraphic Design\u00a0Various collateral pieces were developed to spread awareness of the campaign across campus. Stickers featuring positive messaging were distributed to students to foster a […]<\/p>\n","protected":false},"author":2,"featured_media":52918,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[9,13,14,15,6],"project_tag":[],"class_list":["post-52913","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-graphic-design","project_category-social","project_category-video","project_category-web"],"_links":{"self":[{"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project\/52913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":39,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project\/52913\/revisions"}],"predecessor-version":[{"id":55075,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project\/52913\/revisions\/55075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/media\/52918"}],"wp:attachment":[{"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/media?parent=52913"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project_category?post=52913"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/cyfs.unl.edu\/media\/wp-json\/wp\/v2\/project_tag?post=52913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}