CASE STUDY
Early Childhood Summit
Creating connections among research, practice and policy
Overview
Co-Sponsors
- CYFS and Nebraska Academy for Early Childhood Research (NAECR)
- College of Education and Human Sciences
- Buffett Early Childhood Institute
- First Five Nebraska
Audiences
Researchers, practitioners and policymakers in Nebraska engaged in early childhood education and development.
Services Provided
- Branding
- Graphic design
- Social media strategy
- Web design and development
- Video production
- Event registration and promotion
The Challenge
Developing a cohesive identity for an event that brings together stakeholders in early childhood research, practice and policy.
Goals
- Communicate cutting-edge early childhood research findings from University of Nebraska-affiliated researchers and colleagues.
- Link ongoing efforts in early childhood research, practice and policy.
- Advance the science of early childhood education and development via connections among community partners, policymakers, early childhood practitioners and researchers.
The Solution
A friendly, future-focused identity that represents adults working to enhance children’s lives and leading them to a brighter future.
Results
Summits
Avg. Attendees
%
Avg. Email Open Rate
Branding
The branding for the CYFS Early Childhood Research Summit visually represents the main purpose of the summit – creating connections among research, practice and policy. The three stars represent the collaboration among these communities.
Brand fonts
Minion & Oswald
Graphic Design
Various print and digital products were created to facilitate the summit, including a full program with agenda and session descriptions, building/room signage and name badges.
Web design & Development
Video production
Participants representing different stakeholder groups were interviewed on-site during the summit about their experiences at the event and how it enhanced their work in early childhood. The videos were shared on social media and the summit website.