TAPP
Overview
Teachers and Parents as Partners, known as TAPP, is an intervention that builds on student strengths and fosters collaboration among parents and teachers. As the CYFS research program continues to grow and reach new audiences — so do its supporting communications and marketing efforts.
The Challenge
Establishing a cohesive and welcoming brand, and a robust website for diverse audiences across the United States with engaging multimedia features. A virtual professional development platform with interactive learning modules was needed to expand the research program to rural communities. Additionally, TAPP social media channels were needed for research dissemination and recruitment.
Services Provided
- Branding
- Graphic Design
- Social Media Strategy
- Web Design & Development
- Video Production
- Interactive Learning
Branding
The research-based intervention, formally called Conjoint Behavioral Consultation, was rebranded as TAPP to be more accessible and memorable. TAPP branding is clean and simple.
Graphic Design
Various materials have been created for the TAPP research program, from brochures for school leaders to handouts targeting teachers and parents.
Web design & Development
Social Media
A strong social media presence was needed to highlight the growing research program, engage with audiences and recruit participants.
Video Production
A promotional video for TAPP Para Familias Latinas project was developed to explain the TAPP process and share firsthand perspectives from participating teachers and parents. The video included clips from on-site filming and interviews.