Dana Ludvik, CYFS communications and media specialist, outlined the basics of integrated marketing communications in the context of sharing research effectively. She discussed how social media can help get research in front of the right audiences, how to create compelling content and how researchers should talk to the media.

NAECR researcher Patty Kuo also shared her experiences in leveraging social media to disseminate her research and recruit research participants. Rachel Wenzl, associate director, Research Compliance Services, offered guidance and perspectives on compliance issues.