Lorey Wheeler, CYFS research assistant professor, continued the 2015-16 Methodology Applications Series on Nov. 20 with a discussion titled “Sampling, Recruiting, and Retaining Diverse Samples.”
Sampling and recruiting participants are basic steps in almost every research enterprise and are fundamental to determining the quality of the resulting research. This presentation introduces sampling, recruitment and retention strategies that have been found to be successful when conducting research that includes or focuses on diverse ethnic minority populations.
Specifically, the presentation describes sampling procedures to recruit representative samples of diverse ethnic minority populations (e.g., multiple-step process including sampling communities to represent diversity in cultural and economic conditions). It also describes recruitment and retention strategies that have successfully involved diverse participants in research (e.g., ethnic minority and low-income participants; recruiting participants through schools, using culturally attractive recruitment processes, conducting interviews in participants’ homes).